Keith Rowe is the Director of Technology at MSNBC on the Internet. He has worked at Microsoft Corp. for seven years, starting in Language Design. In 1994, he transferred to lead the prototyping and development efforts for Microsoft's interactive television applications. As Director of Technology, Keith is in charge of the creation of tools and platforms for creating and distributing MSNBC's new products on the Internet.
Introduction
What if you built a Web site and nobody came? Or they came once and forgot to
check in again to see all the latest stuff you built? One of the problems
with the Web is that it has been hard to get people to become regular users
of your site. You're either on the Favorites List or you're not. And even if
you're there, there's no promise that people will think to call up your site
each day.
Push technology allows you to reach back out to individual users and give
them content without them remembering to come and look for it. If you do it
right, you'll also remind them to come back to see the rest of the great
stuff you've been working on.
Push technology has been around for a few years on the Internet. PointCast
delivered the first broadly successful solution in 1995. They created a
custom Internet application that ran on the user's machine and pulled
m... (more)
Keith Rowe is the Director of Technology at MSNBC on the Internet. He has worked at Microsoft Corp. for seven years, starting in Language Design. In 1994, he transferred to lead the prototyping and development efforts for Microsoft's interactive television applications. As Director of Technology, Keith is in charge of the creation of tools and platforms for creating and distributing MSNBC's new products on the Internet.
Scott Sellers
Anthony Franco
Daniel Morris
Wayne Walls
Niki Acosta
Jereme Hancock
Oren Michels
Marvin Wheeler
Douglas Kim
